Top 5 Virtual Fitness Programs in Denmark Q1 2024

In the first quarter of 2024, the top 5 virtual fitness programs in Denmark showcased diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at each app's performance:

Stepler - Walk & Earn experienced a significant fluctuation in weekly downloads, starting at 5.5K in the first week of January and peaking at 8.5K by the week of January 22. However, downloads declined to around 2K by the end of March. Active users mirrored this trend, starting strong at 32.1K and reaching a high of 38.3K in late January before gradually declining to approximately 28.6K by the end of the quarter.

Strava: Run, Bike, Hike showed a steady increase in weekly revenue, peaking at about $29.3K in the final week of March. Downloads saw a notable rise, starting at 1.9K and reaching 4K by the end of the quarter. Active users remained relatively stable, fluctuating between 36.3K and 40.1K.

AllTrails: Hike, Bike & Run reported a consistent increase in revenue, starting at $6.3K in early January and reaching a peak of $10.6K by the end of March. Downloads also saw a significant uptick, beginning at 1.8K and climbing to 4K. Active users rose from 8K at the start of the quarter to 9.3K by the end of March.

Garmin Connect™ maintained stable weekly downloads, averaging around 1.7K throughout the quarter. Active users remained robust, starting at 280K and slightly increasing to 288K by the end of March.

JustFit: Lazy Workout & Fit saw a decline in weekly downloads, from 4.4K in early January to around 1.8K by the end of March. Revenue peaked at $8K in the first week of January and then stabilized around $3.6K towards the end of the quarter. Active users increased from 6.7K at the beginning of the quarter to 6.4K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower’s platform.